Seeing and cooking with food all day, quality of produce is important- and the bigger is often not the better! Around Bridgehampton, New York, there are so many small farmers market, which sell seasonal fruit and vegetables.
I love shopping here, not only do the ingredients taste great, the produce is often cheaper and it supports the local area- which is a bonus!
The number of farmers market in the area is apparently increasing, due to the great profits it brings to the farmers. And even though the UK is catching up, it is nothing like the variety I have seen over here!